Seeking nominations for top brands in influencer marketing

Ticket-selling service SeatGeek approaches influencer marketing differently than many other companies.

When the service sponsors content for YouTube stars like David Dobrik (14.6 million subscribers), it lets the influencers take control. 

Dobrik often uses SeatGeek's money to buy huge gifts like cars for his friends — on camera. This is part of a longterm influencer marketing relationship that has included over 30 videos. And according to SeatGeek's director of influencer marketing, Dobrik is the creative force behind most of the ideas.

But SeatGeek isn't the only company innovating in the influencer marketing space. Business Insider is putting together a power list of the leading brands in influencer marketing. The list will be determined by Business Insider based on our reporting and the nominations that we receive, and take into consideration factors like reach, effectiveness, and impact on the influencer business as a whole.

We want to hear from you. Which brands have had the most innovative and impactful campaigns with influencers?

Please submit your ideas through this form by December 11.

Check out our previous power lists, highlighting the top 14 talent managers and top 18 talent agents in the YouTube influencer space, who are shaping the future of YouTube creators, for a sense of how this list will look.

For more on the economics of an influencer career, according to YouTube and Instagram stars, check out these Business Insider Prime posts:

Source: Business Insider

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