Turning Google traffic into leads, and what’s new in SEO – TechCrunch

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium,Docker,Invision,Intuit,Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo andRitual.

You can participate in our community by joining Demand Curve’s marketingwebinars,Slack group, ormarketing training program. See past growth reportshere andhere.

Without further ado, onto the advice.

Our community ranan SEO masterclassin which we discussed Google’s algorithm updates and shared advanced practices for writing blog content in a data-driven manner.

Based on insights from Nat Eliason from Growth Machine.

SEO traffic can sometimes be a vanity metric if you’re not converting it into lead flow. Here are three ways to convert blog visitors into leads:

Prompt blog readers with quizzes to help them identify the product/plan that’s best suited for them. Then require their email address to see results. Follow up with drip emails. Create “Buyer’s Guides” — downloadable PDFs with nice visuals that help readers figure out how to accomplish their goals (e.g. “paleo cooking starter kit.”) Again, require an email for them to download the complete guide. Pixel your blog visitors and retarget them with Facebook ads. Have the ads send visitors to landing pages that match whichever blog content category initially drew them to the site.

Based on insights from Nima Gardideh ofPearmilland Julian Shapiro of Demand Curve.

Most people use their personal email address on their Facebook/Instagram account. So if you’re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists. 

 Here are a few tricks around this:

Source: TechCrunch

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