The beer industry’s latest viral marketing gimmick wants to promote your presumably unemployed pooch to a C-suite level position as the next Chief Tasting Officer of Busch Dog Brew.


That’s right, get your dog’s resume ready and maybe give them a bath, because worthiness for this position will be deemed solely by the cuteness of your photos posted to social media. There’s $20,000 on offer, so this is your dog’s chance to finally help towards your mortgage or car payments. Here’s how the contest works, and how you can finally get your dog the salaried position (with benefits!) you believe they deserve.

Your dog, the executive

Busch makes cheap beer, but it also entered the dog treat market last summer when it pioneered a new kind of alcohol-free libation for dogs. The resulting craze from the debut of Busch Dog Brew—which is just a bone broth meant to give your dog a treat to be slurped while you ostensibly swill an actual beer—was a boon for the beer-maker, so it’s brought it back for the summer. The company says its broth is good for your dog’s digestive health, but it also comes in cans reminiscent of actual beer, so make sure you read the label before cracking one open.

To apply your newly-employable dog to fulfill the role of Chief Tasting Officer, simply post a photo of your dog, along with its qualifications, to any social media platform with the #BuschCTOcontest hashtag before April 28 at 11:59:59 p.m. EST.

The job’s duties are more in line with that of an influencer (or, with preemptive apologies, a dog-fluencer), because the pup will be the public face of Busch Dog Brew on the internet. For your dog’s hard-earned labor, it’ll be compensated an annual salary of $20,000 in addition to pet healthcare coverage. Dogs with refined palettes and a penchant for gastronomy are encouraged to apply.

That’s it—that’s the whole contest. If your dog’s selected, it’ll be given the great responsibility of shepherding dog bone broth into a brave new frontier. Claim any amount of your dog’s $20,000 salary as a finder’s fee.

Source: Lifehacker.com

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