Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. Here are five essential marketing tools that can be used inbound for entrepreneurs and startups.




Today, particularly in the pandemic context, you must make an extra effort to build relationships with your readers.

Rarely do you convert leads into satisfied customers when you don’t respond to their concerns and queries during the process?

But how do you begin?

We’ve listed five essential marketing tools you should not leave out of your video and social media marketing plan. Using videos, you can create great content for your social media and pages and repeat customers.




Demonstrate Your Expertise with Downloadable Written Materials



Whatever your business is, from marketing tools or gardening tools, it is possible to provide high value to potential customers.

It is a standard that many companies use in the present to display their knowledge on a particular topic. There are many options to choose from, which include:


Collections of your most popular blog articles or essays that go deep into the most important subjects.

“Ultimate guides” and workbooks for those interested in learning a specific ability.

Instructions for your customers to learn how to make the most of your service.



If your content is excellent and simple to read, people will probably think of you as a reliable service provider. The benefit of the free written material is that readers must sign up for your email list to access the content. People will consider your offerings in comparison to others.




To be successful with eBooks, You don’t need to create something revolutionary. Instead, try to develop content that sets you apart from others. For instance, numerous writing guides are available; however, not all give specific guidelines on creating an engaging hook.

Bonus tip: You could use the eBook’s lengthy-form material to create short blog entries, infographics videos, or newsletters. Anything that will help you keep your content fresh. Make sure you give an alternative view or elaborate on the ideas in the eBook.

Get your message across with powerful animation.

Similar to eBooks, making videos to promote your brand isn’t to brazenly advertise your products but to show yourself as a professional and trustworthy company.

Making videos part of your marketing tools can be an extremely flexible solution. The videos you create will provide information and tips and tricks regarding topics related to your business. For example, there are a variety of videos you could create to track prospects through each stage of their purchasing journey.




Animation video production is especially useful when framing issues. It then demonstrates the way your solution can improve the lives of viewers. Using vibrant images, likable characters, and a captivating story, you will assist your potential customers in understanding their requirements. All this while watching a fun and entertaining video!

You are making this content available to your landing pages as well as social media profiles can help you distinguish your solutions and ideas from similar solutions from other brands.

Bonus tip: The audience loves engaging with videos. When you’ve created them, ensure that you share them on all platforms, and don’t be scared to reuse your videos as shorts for marketing tools.

Fun, informative videos designed for a particular social media platform can be a great source to encourage interaction.




Create Amazing Sweepstakes and Contests to Entice Your Prospects

The chance to win the prize of your choice gives your potential customers an incentive to interact with your company. With services such as Rafflecopter and ShortStack that allow you to launch sweepstakes and contests via email is now easier than ever before.

One concern you might be asking yourself is whether this is a successful method. But, in the end, isn’t it more about winning rather than giving away something?

Indeed, sweepstakes and competitions aren’t just good for creating buzz about your business and conducting research. The most crucial entry options are:


The name of the participant.

Email address.

Number for the phone.

Address and zip code.



The key to creating amazing sweepstakes and contests that generate leads is to offer a prize. There’s a good chance you’ll get a lot of entries using the use of a MacBook as well as Super Bowl tickets, but very few of them will be converted into potential customers.




You should instead give something more relevant to your customers. A good option is to offer a gift that compliments your own. For instance, if, for example, you are a specialist in selling drinks, such as a set of personalized glasses could generate a huge response.

A tip to consider: When you begin your business, think about forming a partnership with other individuals to pay your prize. For example, numerous brands are looking to advertise their products to other customers.

Attract the attention of your visitors with optimized landing Pages

Landing pages can be a fantastic opportunity to display your content and communicate your ideas in detail. The general rule is that landing pages need to be informative and clear to convey the value of your product or service.

Choose clean, minimalist designs that focus attention on your product or CTA. For instance, if you’ve created videos or images that relate to your product, They should be placed at the top of the page and not contain distracting elements that could divert attention from your site.




Bonus tip: It’s crucial to decide on the ideal location for your forms to ensure that people looking to learn more sign up for your mailing list and download your material.

The user shouldn’t be required to scroll to the end of the page to locate the form. Instead, put the form in the upper right-hand corner. Take note of your data and metrics to measure responses and interaction to the content’s positioning.

Launch Social Media Promotions and Offers

Establishing a strong social presence on the internet is a crucial element of any business or startup that aims to establish an established relationship and build confidence with potential customers.

Some believe that social media marketing is just an obstacle that every startup has to go through to reap the benefits in the distant future. I understand, and it’s the case for many people unless you know how to launch your promotional campaigns.




To successfully run promotions on social media and offer, you must establish your objectives.

While promotions are highly efficient in bringing new customers, you can also utilize regular promo cycles to attract existing customers and increase retention.

It is important not to promote, to make money but to find actual marketing gaps and then develop specific promotions and offers to target them.

Extra tip: Often, we require live-time experiences to determine if we’re effective in utilizing promotions. There are many options available, such as RevLifter and Rignite can help you make and share promotional materials easily and provide complete reports that allow you to monitor and analyze information. You can also use live-streaming platforms to promote your business and receive instant feedback and metrics that you could make use of to improve future campaigns.




Time to Get Started

We’ve looked at the function of marketing tools that transform casual internet or users of social media into potential clients and loyal supporters of your business.

You must work with your social media channels because they are where people are most likely to first hear about your company’s brand. Make people feel important by sharing giveaways and promotions on social media platforms.

Together they will enable you to have a successful first time with your online business.

Featured Image Credit: Pexels; Provided by the Author; Thank you!




















Usama Saleem is an SEO Analyst at SeeBiz Inc. He is a business analyst who helps companies to improve their search visibility and grow their business sales and revenue.

Source: ReadWrite

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