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Law firms are businesses, too. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this basic truth. Like any modern business, a law firm needs to develop a reliable and sustainable digital marketing strategy, or it can and will dry the well. In this article, we review five key areas to focus on when considering a go-forward plan for your law firms' marketing.

Like it or not, your website and brand are the face of your firm. You wouldn't walk into the courtroom in a tank top and sandals; the same sort of focus on image needs to be projected on your digital presence. A modern, accessible, user-friendly website serves multiple purposes, including:

Source: Entrepreneur

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