Marketing
Anything to do with Marketing
Colin
@Colin -
over 2 years ago
Marketing Is Getting More Difficult. Here’s Why.
Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Certain…
6 minutes read
Muriel
@Muriel -
2 months ago
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared firs…
5 minutes read
Alexandro
@Alexandro -
over 3 years ago
Daily Crunch: Saving-investing app Acorns files to go public in $2.2B SPAC deal
Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
6 minutes read
Jimmy
@Jimmy -
about 4 years ago
Marketing During Covid-19: How to Communicate Your Brand in a Crisis
September 22, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own.Jessica Korthuis's career plans never included becoming an entrepreneur. "I was working in corporate America,” Korthuis says. “I was working in fashion PR and I was on a one-way tic...continued
6 minutes read
Jeffrey
@Jeffrey -
about 5 years ago
Kabbage has purchased marketing technology firm Radius Intelligence
Kabbage purchased marketing company RadiusThe US-based alt lender, which focuses on small- and medium-sized businesses (SMBs), has purchased Radius Intelligence, a marketing technology firm, according to TechCrunch.Radius has built a database of information on around 20 m...continued
3 minutes read
Elaina
@Elaina -
over 3 years ago
I Launched a PR Agency Even Though I'd Never Wanted to Start a Business
Borrowing from my marketing background, I split tested my career and found the perfect fit.
7 minutes read
Zackery
@Zackery -
over 4 years ago
How to Launch Your Own Data-Driven Email Marketing Campaigns
Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience.Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve...continued
6 minutes read
Jessika
@Jessika -
3 months ago
AI's big marketing problem: People don't want to hear about it
Enterprises are expected to spend over $40 billion on generative AI this year. But consumers don't want to be bombarded with messaging about it.
6 minutes read
Iva
@Iva -
over 3 years ago
5 Reasons Why Boutique Agencies Are What You Need Now to Get Your Message Out
There has never been a better time for the customized service, creative branding and personalized attention to detail this little area of the marketing world offers.
6 minutes read
Immanuel
@Immanuel -
over 5 years ago
Location intelligence companies react to new Android privacy controls - Marketing Land
Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to discuss how they’re beefing up data transparency and privacy controls for users. In addition, this week...continued
6 minutes read
Elliott
@Elliott -
about 3 years ago
3 Marketing Lessons We Can Learn From Netflix's 'Squid Game'
The success of this viral South Korean survival drama has many valuable marketing lessons any brand can use to increase revenue, proving that there is no one-size-fits-all marketing technique.
6 minutes read
Abbie
@Abbie -
almost 4 years ago
You Don't Need to Splurge on Noise Cancelling Headphones
As the holidays approach you may have added a pair of wireless noise canceling headphones to your wish list. But here’s the thing, despite what all the marketing hype claims, noise canceling technologies aren’t as effective as most headphone makers would have…
6 minutes read
Roger
@Roger -
over 5 years ago
New Zealand pizza chain stirs controversy with vegan prank
New Zealand pizza chain stirs controversy with vegan prankA New Zealand pizza chain pranked its patrons by serving plant-based, meatless patties on its so-called Burger Pizza — a stunt intended to “start conversation” about veganism, according to new reports.Hell Pizza la...continued
4 minutes read
Jimmy
@Jimmy -
over 5 years ago
The "NEW" Plugin Alliance? (in: Effects)
The "NEW" Plugin Alliance?The latest email from PA had some interesting news from Dink. It wasn't completely revealing as to what "New" is referring to, other than the awesome pricing changes and new plugins, essentially. I just hope they're not going straight subscriptio...continued
5 minutes read
Madalyn
@Madalyn -
over 5 years ago
My Bot Will Chat With Your Bot
My Bot Will Chat With Your BotWe are just in the infancy of trying to understand and exploit AI/ML technologies in sales and marketing.AI offers us tremendous capability in more effectively identifying, targeting, and engaging prospects with much greater relevance/impact....continued
3 minutes read
Josiah
@Josiah -
3 months ago
A new studio is turning to brands to fully finance TV shows as Hollywood trims budgets
Sonic Gods Studios is making fully brand-funded unscripted shows starting with "60 Day Hustle" on Amazon.
6 minutes read
Rahsaan
@Rahsaan -
over 5 years ago
I've saved $90,000 by age 24 thanks to 4 straightforward strategies
I've saved $90,000 by age 24 thanks to 4 strategiesThree years ago, I made a deal with myself: I wanted to have $100,000 saved when I'm 25. But I didn't mind if it didn't happen until the day before my 26th birthday.About a year ago, I reviewed my rate of savings and inve...continued
4 minutes read
Colin
@Colin -
over 5 years ago
Carried red cloth bag as a message: Nirmala Sitharaman
Carried red cloth bag as a message: Nirmala SitharamanFinance Minister Nirmala Sitharaman Saturday said carrying a red-cloth bag instead of a leather suitcase on the budget day was an indication that the Narendra Modi government does not indulge in a culture of “exchangin...continued
4 minutes read
Colin
@Colin -
almost 4 years ago
3 Ways to Help Your CEO "Get" Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
6 minutes read
Bobby
@Bobby -
almost 3 years ago
Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy
Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars – features that gained massive popularity since their…
6 minutes read
Madalyn
@Madalyn -
over 4 years ago
Best Practices for Marketing During and After COVID-19
May 10, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on ...continued
6 minutes read
Assunta
@Assunta -
over 5 years ago
Snowflake co-founder and president of product Benoit Dageville is coming to TC Sessions: Enterprise
Snowflake co-founder and president of product Benoit Dageville is coming to TC Sessions: Enterprise – TechCrunchWhen it comes to a cloud success story, Snowflake checks all the boxes. It’s a SaaS product going after industry giants. It has raised bushels of cash and grow...continued
3 minutes read
Raoul
@Raoul -
over 3 years ago
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don't know how you got it. The big difference-maker? Consent.
6 minutes read
Alexandro
@Alexandro -
about 1 year ago
Five Reasons Why Your Fintech Marketing Strategy Isn’t Working (and What to Do Instead)
Nearly 30,000 fintech startups are operating worldwide — and many more are on the horizon. From investment apps and payment […] The post Five Reasons Why Your Fintech Marketing Strategy Isn’t Working (and What to Do Instead) appeared first on ReadWrite.
6 minutes read
Mariano
@Mariano -
over 3 years ago
Marketers, Turn Your Data Literacy into a Data Superpower
It has never been more important for marketing organizations to be data-driven to deliver business results.
6 minutes read