Marketing

Anything to do with Marketing

Elvie @Elvie - over 5 years ago

How to Get a Book Contract From a Legitimate Publisher

How to Get a Book Contract From a Legitimate PublisherIt could be the key to marketing your business and advancing your career.You know that publishing a book could exponentially grow your business. It can bring you more sales, more fame and launch you into a new industry...continued

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4 minutes read

Abbie @Abbie - over 5 years ago

Netflix has hired a new CMO — here's everything we know about its recent marketing moves

Netflix has hired a new CMO — here's everything we know about its recent marketing movesNetflix has named its new CMO, former BBC Studios marketing chief Jackie Lee-Joe, the company announced on Friday.Lee-Joe will oversee Netflix’s growing marketing budget when she steps...continued

3 minutes read

Angus @Angus - about 1 month ago

How Amazon is taking a Hollywood-style approach to its marketing

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the traditional TV spot.

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4 minutes read

Giovanni @Giovanni - over 4 years ago

What brands need to do if they want to break up with Facebook

What brands need to do if they want to break up with FacebookWith more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs?The case for the breakup is clear: ...continued

6 minutes read

Maida @Maida - about 5 years ago

Johnson & Johnson agrees to pay about $117 million to settle vaginal mesh litigation

Johnson & Johnson agrees to pay about $117 million to settle U.S. states' mesh probe(Reuters) - Johnson & Johnson has agreed to pay nearly $117 million to resolve allegations that it deceptively marketed transvaginal surgical mesh devices, U.S. state attorneys gen...continued

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3 minutes read

George @George - 9 months ago

Try These Top B2B Influencer Marketing Tactics

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that... The post Try These Top B2B Influencer Marketing Tactics appeared first on B2B Marketing Blog - TopRank®.

5 minutes read

Arvid @Arvid - over 5 years ago

Tixserve signs deal to provide digital tickets at Twickenham

Tixserve signs deal to provide digital tickets at TwickenhamIrish company Tixserve has signed a deal with the Rugby Football Union in the UK to provide a secure digital ticket delivery system for Twickenham stadium.The interactive digital ticket delivery system, which wor...continued

3 minutes read

Allene @Allene - over 3 years ago

The Essentials of an Effective Press Release Media Strategy

This age-old method of simultaneously marketing and storytelling has enduring power.

6 minutes read

Mariano @Mariano - over 5 years ago

ICV Partners Announces Appointment of Matthew Kearney as CEO of LeadingResponse

ICV Partners Announces Appointment of Matthew Kearney as CEO of LeadingResponseTAMPA, Fla.--(BUSINESS WIRE)--Private equity firm ICV Partners has named Matthew Kearney CEO of LeadingResponse, the nation’s leading marketing solutions company serving the professional servic...continued

3 minutes read

Giovanni @Giovanni - over 2 years ago

How This Marketing Guru Enlisted Magic Johnson, Kevin Durant, Paolo Banchero and Some of the Bigg...

Hayes Grooms IV, Head of Athlete Marketing at Dapper Labs, on how to get the world's biggest stars to partner with your business.

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6 minutes read

Gregoria @Gregoria - over 5 years ago

Asian supermarket adds flavour, generates buzz in Edmonton

The opening of an Asian supermarket called H Mart in south Edmonton is creating a lot of excitement in the Korean community and beyond, as people say the store will give them more choices when it comes to selecting culturally appropriate foods. The U.S.-based grocery chai...continued

3 minutes read

Ismael @Ismael - about 1 year ago

13 More Things We Just Learned About Final Fantasy VII Rebirth

A giant batch of new Final Fantasy VII Rebirth interviews and previews just dropped to kickoff Tokyo Game Show 2023 and the sequel is sounding more promising than ever. Here’s everything we’re learning from Square Enix’s latest marketing bonanza around the up…

6 minutes read

Eleanora @Eleanora - 10 months ago

Temu's ad spend soars as it embarks on a marketing blitz

Temu is continuing to go all-in on paid marketing, with its ad spend up 1,000% year-over-year, according to new data from MediaRadar.

6 minutes read

Alexandro @Alexandro - over 3 years ago

How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas

Gone are the days of "one-size fits all" marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.

6 minutes read

Leda @Leda - over 3 years ago

3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers

Marketing isn't a panacea for your business, but it can help you grow bigger than you ever imagined.

6 minutes read

Jimmy @Jimmy - 29 days ago

The Story Curve: How to Use Storytelling Techniques for Your Marketing

Learn how Nike, Apple, and Dove use the story curve to craft powerful marketing. Then, find out how to apply these techniques to your marketing strategy.

6 minutes read

Giovanni @Giovanni - 12 months ago

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Sear...

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy... The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, …

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5 minutes read

Devin @Devin - over 2 years ago

Marketing Guide for Logistics Businesses Looking to Fuel Their Growth

Driving growth and awareness for a third-party logistics business or air freight forwarding company can be challenging. The day-to-day operations and development take up significant time, not to mention addressing the challenges in the industry and supply cha…

5 minutes read

Eleanora @Eleanora - almost 3 years ago

How to Determine Your Customers' Lifetime Value and Take Your Brand to the Top

Discover how predictive marketing can help your brand's growth efforts in the long term.

5 minutes read

Alexie @Alexie - over 2 years ago

Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback

A return to traditional marketing methods is proving popular in a number of industries.

6 minutes read

Elliott @Elliott - over 2 years ago

TikTok Nuns Are Posting About Convent Life

Sisters are joining TikTok to offer a window into their cloistered experiences. “We’re not all grim old ladies reading the Bible,” one nun said.

6 minutes read

Angus @Angus - 11 months ago

Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Risi...

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have... The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeare…