Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights:

Realtime Content Insights to identify the most popular articles amongst your audience

Behavior Reports to understand the overall page and content performance of your site

Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them.

AdSense Overview to see your revenue information once you link your AdSense account to Analytics.

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track your user i. If you see improvement on user interest, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones.

Source: Blog.google

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