Travel website Expedia wants to get people to start their travel search on its site with AI instead of using an external search engine. From a report: Expedia already uses AI for some customer service features and to help property owners describe their homes and hotels. The company hopes in the future that AI will help it recommend travel destinations to customers based on previous trips and bring more direct traffic to its site. It's a long-term plan to shift the balance of power on the web -- albeit one that's still in its earliest stages for the company.

Rajesh Naidu, chief architect and head of data management at Expedia, says the goal is to get users started on their trips in one place. Expedia hopes to produce recommendations trained with its library of flight and hotel information and informed by users' travel preferences. "By being able to train large language models on our data, this rich 70 petabytes' worth of data we've gathered over the years, we can eventually recommend places to go and stay and do and continue to refine and personalize that," Naidu tells The Verge in an interview. According to Naidu, when people plan trips, they often start by going to a search engine to look for a destination. Only then do they visit services like Expedia to start booking travel and accommodation. There's nothing inherently wrong with going to Google and typing "best vacation that isn't cold and not that far from New York," but Naidu believes there's value in streamlining the travel planning process even more.