The huia feather sold at Webb's Auction House in Auckland was initially estimated to be worth around $1,830, but its sale price ballooned after 59 bids.

The huia feather sold for $28,000.



Webbs Auction House Auckland

As noted by The Guardian, its final price of $28,000 makes it worth more by weight than gold. Gold costs around $77 per gram in New Zealand, and the 9-gram huia feather is worth $3,153 per gram.

In 2010, another huia feather was sold for about $4,400.

The feather sold on Monday is framed under protective glass and is classified by the New Zealand government as a Y-registered object. Such items can only be purchased by registered collectors in New Zealand and cannot leave the country without permission.

Dark brown with a white tip, the huia feather was highly valuable in Māori societies and sometimes used in trade or as a gift.

As New Zealand Geographic puts it:

Of all Tane's children, the huia was the most sacred to Māori. Other birds, such as the kōtuku (white heron) and amokura (red-tailed tropic bird) were also prized for their plumes, but huia was pre-eminent. In pre-European times, only chiefs of high rank and their whānau wore the distinguished tail feathers in their hair.

These birds were typically found in pairs in New Zealand's forests and were understood to bond for life, with males and females working in tandem with their differently shaped beaks to feed on insects in trees.

According to New Zealand Geographic, a Māori method of catching a huia was to mimic the bird's call, snare one, and then wait for the other to arrive after it hears its mate's cries.

Habitat loss and capturing of the huai in pre-colonial times contributed to some population loss, per the magazine. Deforestation and systemic hunting by European naturalists and traders exacerbated the bird's decline as its feather became a fashion accessory in the 19th century.

Despite efforts in 1892 to make the huia a protected species, the bird is thought to have gone extinct in the early 20th century.

The huia feather sale comes as auctions draw attention largely from sports and celebrity memorabilia sold at once-seemingly outlandish prices. The famed "Hand of God" jersey worn by soccer legend Diego Maradona, for example, sold in 2022 for $5 million.