Creed is having a moment. Actually, if we’re being precise, it’s having innumerable moments, over and over again, all across the internet.

On Instagram, the band has been repurposed as a comedic device for dunking on President Joe Biden; on TikTok, shitposters imagined what it would be like to explain the butt rock legends to an alien race; and on X, Creed is an easy punchline for commenting on political theater. All the while, those memes are collectively accumulating millions of likes, views, and shares.

It’s safe to say that if Charli XCX hadn’t already made 2024 a “brat summer,” then this—as far as memes are concerned—would be Scott Stapp season. And Stapp, for his part, seems to be fully aware of it. “I’ve seen so many [memes],” the Creed frontman says. “Some are hilarious and I find myself just laughing, and some are really heartwarming in terms of how much time and energy the fan has put into creating the video.”

The wildest part of all isn’t that Creed is being memed to death—it’s that the band is seemingly being memed back to life. In 2024, Creed quietly clawed its way back from internet punchline to real, honest-to-god, record-selling rock band. By June, the band found itself back in the charts—the top 40 no less. Last month, the band’s Greatest Hits was climbing in sales.

As a result of its unexpected resurgence, Creed is even back touring, playing sold-out shows with fellow postgrunge staples like 3 Doors Down. On top of that, they’re selling tickets for arena gigs for upwards of $100. For the super Creed-core, there’s the band’s second-annual Miami-to-Nassau “Creed cruise” in 2025, which lists top-tier tickets for an eye-watering $4,300. Those tickets, by the way, are sold out.

Sure, old music finds new audiences all the time, often with a bump from the internet—but Creed isn’t other bands. Creed is a band that hasn’t released a new studio album in 15 years and has spent most of that decade and a half as the butt of internet jokes. By industry standards, Creed was, at least until recently, six feet under.

“Back in 2020, Creed hadn't toured since 2012, so we were kind of intrigued, I think would be the word, to see the interest and to see the songs having new life and resurgence and renaissance,” says Creed’s agent, Ken Fermaglich, who has been with the band for decades.

All of that begs a couple obvious questions: Why here and why now?

According to YouTuber Pat Finnerty, whose channel “What Makes This Song Stink” ritually roasts bands of Creed’s ilk, the equation for Creed’s comeback is a simple one: time + cringe = popularity.

Creed, Finnerty says, are now past the 20-year mark after which most old bands can feel new again. “But then there’s the meme thing—you see all these memes of like ‘this band sucks,’ but now, to use the parlance of our time, ‘this band fucks,’” he adds. “They’re switching it from ‘this band sucks’ to ‘this band fucks’ and it’s actually funnier for them to get into it.”