If those ten people were aware of what you do, trusted you and were enrolled in the journey of change you seek to make…

They might each encourage ten people to join in.

And that group of 100 people might be able and willing to help you improve your work, or to introduce you to resources you need, or to become clients.

Which might lead to more opportunities, conversations and improvements.

It’s not direct marketing, which is focused on action and measurement and a funnel. It’s directed marketing, because you’re generous and specific about precisely who the work is for. And you’re willing to ignore most everyone else.

Source: Seths.blog

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