Marketing
Anything to do with Marketing
Assunta
@Assunta -
over 1 year ago
Consumers are "rebalancing" spending priorities in response to inflation, says Mastercard's head ...
Raja Rajamannar, chief marketing and communications officer, Mastercard was interviewed by Insider about how consumers are reacting to inflation, at the Cannes Lions International Festival of Creativity
1 minute read
Manley
@Manley -
over 5 years ago
Dilbert Creator Scott Adams Uses Gilroy Mass Shooting to Promote His App
Dilbert Creator Scott Adams Uses Gilroy Shooting to Promote AppSex, violence, and weirdness: The latest wannabe proves there’s no recipe for cult filmsSource: Gizmodo.comPowered by NewsAPI.orgKeywords:Dilbert • Scott Adams • Dan Gilroy •
1 minute read
Cyril
@Cyril -
almost 4 years ago
Moderna files for European authorization of COVID-19 vaccine candidate - Reuters Canada
The European Medicines Agency said on Tuesday it has received an application for marketing authorization for Moderna Inc's COVID-19 vaccine candidate.
1 minute read
Adelia
@Adelia -
over 1 year ago
How Sesame Street stays relevant to every generation, according to the brand's marketing head
Samantha Maltin, EVP, chief marketing and brand officer at Sesame Workshop, was interviewed about the brand's durability at the Cannes Lions International Festival of Creativity
1 minute read
Geovany
@Geovany -
4 months ago
How to Leverage Buyer Beliefs to Improve Your Marketing
Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and s…
1 minute read
Jarod
@Jarod -
over 1 year ago
AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta Patel
Sweta Patel, Roku's VP of growth marketing and merchandising, spoke to Insider at the Cannes Lions International Festival of Creativity, about how AI will drive personalization, scale and impact
1 minute read
Angus
@Angus -
over 3 years ago
intelligence/marketing-and-advertising-agency-growth-strategies
In “Marketing and Advertising Agency Growth Strategies,” a selected chapter from our full
1 minute read
Giles
@Giles -
over 1 year ago
JPMorgan Chase's chief marketing officer says her team thinks about the real people behind the data
Carla Hassan, CMO of JPMorgan Chase, spoke to Insider about connecting with customers in an authentic way, at the Cannes Lions International Festival of Creativity
1 minute read
Manley
@Manley -
about 5 years ago
Let Seth Godin help you transform your life
Seth Godin on leadership, persuasion, and the art of the side hustleWe're using cookies to improve your experience. Click Here to find out more.Source: MashablePowered by NewsAPI.orgKeywords:Seth Godin • Persuasion • Hustling •
1 minute read
Ericka
@Ericka -
about 5 years ago
Report: Juul's Massive Vape Cloud of Trouble Grows, With Feds Launching Criminal Investigation
Juul's Massive Vape Cloud of Trouble Grows, With Feds Launching Criminal InvestigationOnly Trump's Unyielding Love for Modi Could Get Him to the UN Climate SummitSource: Gizmodo.comPowered by NewsAPI.orgKeywords:Juul (electronic cigarette) • Electronic cigarette •
1 minute read
Nestor
@Nestor -
over 1 year ago
While Delta's business is "extremely robust", the airline's marketing chief stays focused on the ...
Tim Mapes, Delta's chief marketing and communications officer, spoke to Insider at the Cannes Lions International Festival of Creativity, about how the airline is focusing on data and accountability
1 minute read
Hank
@Hank -
over 1 year ago
How AI technology could change the way we watch sports according to IBM's Jonathan Adashek
Jonathan Adashek chief communications officer and SVP, marketing and communications at IBM, spoke to Insider about AI innovation at the Cannes Lions International Festival of Creativity.
1 minute read
Geovany
@Geovany -
over 1 year ago
As 33% of Gen Z doesn't watch live games, NFL is tapping into the creator economy to reach them
Marissa Solis, SVP global brand and consumer marketing at NFL, spoke with Insider about how the NFL is working with creators to reach the Gen Z audience
1 minute read
Ismael
@Ismael -
about 4 years ago
Dubai wealth fund starts marketing dollar bonds - document - Reuters
Investment Corporation of Dubai (ICD), the Dubai government's main investment arm, started marketing long five-year bonds at around 300 basis points over mid-swaps, a document showed on Wednesday.
1 minute read
Ezequiel
@Ezequiel -
about 2 months ago
How to Work for a Boss Who Always Changes Their Mind
Working for a leader who always changes their mind is a maddening yet common experience. When the strategy is perpetually changing, it’s challenging to be enthusiastic about the strategy du jour. When rework is viewed as inevitable, high effort is difficult t…
1 minute read
Americo
@Americo -
over 5 years ago
Raisin d'être: Is it worth it to dry your own grapes?
Is it worth it to dry your own grapes?Kinja is in read-only mode. We are working to restore service.Source: Thetakeout.comPowered by NewsAPI.orgKeywords:Kinja • File system permissions • Modes (Unix) •
1 minute read
Gregoria
@Gregoria -
about 1 year ago
TikTok might be exploring an ad-free subscription plan
TikTok might be exploring new ways to make the app more profitable by playing around with an ad-free subscription model. This isn't new for social media platforms. We've seen Snapchat introduce Snapchat+ and X (formally known as Twitter) introduce its Premi…
1 minute read
Sandrine
@Sandrine -
over 1 year ago
Logitech's chief marketing officer tells Insider that creators "take my brand places that I can't...
Najoh Tita-Reid, global chief marketing officer at Logitech, spoke to Insider at the Cannes Lions International Festival of Creativity
1 minute read
Ryleigh
@Ryleigh -
over 5 years ago
Master Silicon Valley's most coveted digital marketing skills for just $40
Master Silicon Valley's most coveted digital marketing skills for just $40We're using cookies to improve your experience. Click Here to find out more.Source: MashablePowered by NewsAPI.orgKeywords:Silicon Valley • Digital marketing •
1 minute read
Raoul
@Raoul -
about 1 year ago
ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run:...
Michael Park has been CMO of ServiceNow for just over two years now. He explains why marketing is the most complex function he's ever run.
1 minute read
Dayton
@Dayton -
10 months ago
Universal Music threatens to pull songs from TikTok over payment terms
Universal Music Group (UMG) is threatening to pull all of its music from TikTok today following a breakdown in negotiations over royalties, the company wrote in an open letter. That would mean TikTok creators would lose access to songs from stars including Ta…
1 minute read
George
@George -
over 5 years ago
Tinder and Bumble try keg-standing their way to success
Bumble and Tinder are paying frats to throw parties, acquire new usersWe're using cookies to improve your experience. Click Here to find out more.Source: MashablePowered by NewsAPI.orgKeywords:Tinder (app) • User (computing) •
1 minute read
Maureen
@Maureen -
9 months ago
We've Reached Peak Fakery in Celebrity Marketing Stunts
From Michael Cera to Charlie XCX, there's a growing trend of of hoax user-generated content, where marketing campaigns blur truth and fiction.
1 minute read
Cyril
@Cyril -
over 5 years ago
Govt targets ₹3-lakh crore turnover at CSCs
Govt targets ₹3-lakh crore turnover at CSCsRahul Gandhi is the first in the Nehru-Gandhi family to have resigned from a top post in the Congress. What ...Source: Thehindubusinessline.comPowered by NewsAPI.orgKeywords:Rahul Gandhi • Nehru–Gandhi family •
1 minute read
Leda
@Leda -
about 1 year ago
Alan Wake brings his flashlight to Fortnite
Alan Wake is coming to Fortnite in a cross-promotional event ahead of the 2010 game’s long-awaited sequel. Alan Wake: Flashback “reimagines Remedy Entertainment’s iconic story in Fortnite” as Epic Games and Remedy Entertainment introduce younger players to a …
1 minute read