Marketing
Anything to do with Marketing
Gregoria
@Gregoria -
over 5 years ago
How native content helps consumers 50 and older make purchasing choices
How native content helps consumers 50 and older make purchasing choices - PR DailyYou’re probably focusing on native advertising a lot these days—and wondering if you’re getting your money’s worth.Native ads are integral to the media mix, with all native formats combining...continued
4 minutes read
Allene
@Allene -
4 months ago
The Customer Hero: Keys to Creating Case Studies That Get Results
It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very... The post The Customer Hero: Keys to Creating Case Studies That Get Results appeared first on TopRank® Marketing.
8 minutes read
Kristina
@Kristina -
about 5 years ago
Twitch hires former Zynga exec Doug Scott as Chief Marketing Officer
Twitch hires former Zynga exec Doug Scott as chief marketing officer – TechCrunchAmazon-owned game streaming service Twitch has snagged Zynga’s chief marketing officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing f...continued
4 minutes read
Madalyn
@Madalyn -
over 4 years ago
Is Content Driving the Online Market?
Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated ap...continued
8 minutes read
Garnet
@Garnet -
over 2 years ago
3 ways to turn your website into a digital powerhouse
By aligning IT and marketing, you can successfully improve website engagement and use your website as a marketing tool.
7 minutes read
Wilmer
@Wilmer -
about 1 year ago
12 Higher Education Marketing Trends of 2023
Higher education must evolve, innovate, and leverage new marketing strategies to engage students. Here are the top trends of 2023 to do just that.
7 minutes read
Jeffrey
@Jeffrey -
4 months ago
What Does a B2B Marketing Funnel Really Look Like?
The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered... The post What Does a B2B Marketing Funnel Really Look Like? appeared first on TopRank® Marketing.
7 minutes read
Elody
@Elody -
almost 5 years ago
New Early Stage speakers to tackle growth marketing, media strategy, and M&A
New Early Stage speakers to tackle growth marketing, media strategy and M&A – TechCrunchIn a little less than three months, TechCrunch will bring its Early Stage event to SF for the very first time. Early Stage is meant to bring together more than 50 experts across st...continued
4 minutes read
Roger
@Roger -
over 5 years ago
3 Things to Double-Check Before You Hit Send on That Email
3 Things to Double-Check Before You Hit Send on That EmailThese details may seem like common sense, but they're often easily overlooked when sending out marketing emails.You’re so proud of this email. The design is outstanding, and the copy is so convincing, it would conv...continued
5 minutes read
Raoul
@Raoul -
about 4 years ago
Exploring the Top Digital Marketing Trends for 2021
If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the maturation of online technologies and is continuously pivoting and responding to new developments. Having said that, are you pre…
8 minutes read
Mariano
@Mariano -
8 months ago
While TikTok's future is unknown, micro-business owners continue to rely on it — including one fo...
Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.
7 minutes read
Clarissa
@Clarissa -
10 months ago
So far, Apple is struggling to market Apple Vision Pro
Apple has floundered with its marketing for the Apple Vision Pro and it may not return to form until one specific, compelling use for the headset emerges.What's up with Apple's marketing of the Apple Vision Pro?The theory I learned when I studied marketing as…
8 minutes read
Ryleigh
@Ryleigh -
over 5 years ago
The New THE LION KING Is Pretty Much Exactly Like the Old THE LION KING (Review)
The New THE LION KING Is Pretty Much Exactly Like the Old THE LION KING (Review)It is commonly accepted that you—yes, you—like the original animated film The Lion King. Your friends more than likely assume so. The internet sure seems to think it. And no party is more cert...continued
5 minutes read
Rex
@Rex -
11 months ago
Best Of: Our Top 10 Blog Posts to Help With Your 2024 Content Strategy
What were the top B2B marketing articles that were published on the TopRank Marketing blog over the past year? We’re... The post Best Of: Our Top 10 Blog Posts to Help With Your 2024 Content Strategy appeared first on B2B Marketing Blog - TopRank®.
8 minutes read
Wilmer
@Wilmer -
2 months ago
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Learn about multilingual content strategy with inclusive marketing expert Sonia Thompson. Attract and convert consumers who speak different languages.
8 minutes read
Jaydon
@Jaydon -
over 5 years ago
Financial Loan Apps Are Exposing Real-Time Location Data On Millions Of People
Financial Loan Apps Are Exposing Real-Time Location Data On Millions Of PeopleA team of security researchers at Safety Detective recently discovered a massive database of sensitive personal information, including real-time location data, that was easily accessible online ...continued
4 minutes read
Zetta
@Zetta -
over 2 years ago
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
Every year, we witness new and startling digital trends that establish the foundations for the future of marketing. And in a year as wild as 2021, we’ve not been disappointed. The digital marketing trends in 2022 are probably the most influential to date. The…
8 minutes read
Gregoria
@Gregoria -
over 5 years ago
Williams Sonoma brand chief stepping down
Williams Sonoma brand chief stepping downJanet Hayes is stepping down Williams Sonoma brand president Janet Hayes is stepping down , with her resignation effective Aug. 1, parent company Williams-Sonoma Inc. said Wednesday. A company spokesperson did not immediately retur...continued
4 minutes read
Immanuel
@Immanuel -
12 months ago
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
8 minutes read
Muriel
@Muriel -
over 5 years ago
MSN Labs/Novadoz Pharmaceuticals Early Success Continues With FDA Approval Of Generic Abiraterone
MSN Labs/Novadoz Pharmaceuticals Early Success Continues With FDA Approval Of Generic AbirateronePISCATAWAY, N.J., July 15, 2019 /PRNewswire/ -- MSN Labs, the parent company of Novadoz Pharmaceuticals, was granted FDA approval to market Abiraterone Acetate 250mg tablets, ...continued
3 minutes read
Cynthia
@Cynthia -
almost 5 years ago
Secret to Getting Leads with Digital Marketing Technology
Secret Of Getting Leads with Digital Marketing TechnologyNowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that...continued
4 minutes read
Sandrine
@Sandrine -
almost 5 years ago
Why Catalogs Are Making a Comeback
Just like the evolution of the retail landscape, catalogs have also evolved – they should no longer be a rambling collection of product pages reminiscent of Sears’ golden days. Instead, firms need to focus on designing stunning imagery and creative presentation of product...continued
7 minutes read
Ariel
@Ariel -
almost 4 years ago
How Influencer Marketing Took Power, and What the Future Holds
Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
8 minutes read
Leda
@Leda -
over 4 years ago
COVID-19: Strategic Digital Marketing Matters More Now Than Ever
There’s never been anything like this – at least in the modern age.COVID-19 has taken the entire world by storm. It’s enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt.And as horrific and deadly as this virus has b...continued
8 minutes read
Joe
@Joe -
almost 5 years ago
Ring app for Android found to be ‘packed’ with third-party data trackers
Ring app for Android found to be 'packed' with third-party data trackersAn investigation carried out by the Electronic Frontier Foundation (EFF) has revealed that the Ring app for Android is "packed" with third-party trackers, sending out a wide range of personally identi...continued
3 minutes read