Marketing
Anything to do with Marketing
Maida
@Maida -
almost 3 years ago
11 vital marketing objectives and how to deliver on them
Marketing is often at the forefront of the success and advancement of any business. In fact, it would be correct to say that marketing is one of the dimensions of the competitive advantage businesses look to gain over their competitors. The best part about ma…
15 minutes read
Elvie
@Elvie -
almost 5 years ago
In Future AR Tech, Expect More Blasts from the Past
In Future AR Tech, Expect More Blasts from the PastWhen it comes time to rehash the most memorable Super Bowl ads, you can count on a tearjerker to take the cake. Last Sunday, Google pulled the requisite heartstrings with a spare, no-frills spot. It featured an elderly ma...continued
8 minutes read
Priscilla
@Priscilla -
almost 5 years ago
Two Brands Are Better Than One: How To Collaboratively Grow Your Cannabis Business In Just 7 Steps
How To Collaboratively Grow Your Cannabis Business In Just 7 StepsAs an entrepreneur in the cannabis space, there are numerous approaches you can try to build awareness of your brand. However, few tactics make as big of a splash -- for as low of a cost -- as piggyback mar...continued
8 minutes read
Hannah
@Hannah -
5 months ago
Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's ...
State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 International Festival of Creativity.
2 minutes read
Clarissa
@Clarissa -
5 months ago
CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis
The Female Quotient founder and CEO Shelley Zalis talks about the importance of language and collective voice in marketing. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity.
2 minutes read
Rowan
@Rowan -
10 months ago
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and bring the customers. It's working.
14 minutes read
Elliott
@Elliott -
11 months ago
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation.
15 minutes read
Erik
@Erik -
over 5 years ago
3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation
3 Ways Artificial Intelligence Has Sparked Marketing and Sales TransformationArtificial intelligence, or AI as it's called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we’re just in the early stages of discovering what predictiv...continued
8 minutes read
Kristina
@Kristina -
over 5 years ago
Evolution of CDPs: Where They Came From, What They Are and Where They Are Headed
Where They Came From, What They Are and Where They Are HeadedCustomer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. There is a lot of hype ...continued
7 minutes read
Grayce
@Grayce -
about 5 years ago
Mitch McConnell Urges FDA To Ease CBD Regulations 'Within 120 Days'
Mitch McConnell Urges FDA To Ease CBD Regulations 'Within 120 Days'Kentucky Senator Mitch McConnell (R), a chief proponent of a hemp legalization provision in the 2018 Farm Bill, has put the pressure on the Food and Drug Administration (FDA) to expedite the path for lawfu...continued
7 minutes read
Emmie
@Emmie -
over 5 years ago
Take a Proactive Approach to the Darknet Threat
Take a Proactive Approach to the Darknet ThreatImagine this scenario: Everyone in your accounts payable department receives an invoice for a service your organization uses frequently. The invoice appears legitimate and doesn’t set off any alarm bells, but is in fact loade...continued
7 minutes read
Manley
@Manley -
over 5 years ago
AI and the Future of Marketing - Towards AI - Medium
AI and the Future of MarketingAI and machine learning could help to shape the future ofP.R. research and marketing influence.We live in a world in which AI is improving our ability to research products, make buying decisions, and influence one another.· Pure AI: Where mac...continued
6 minutes read
Alexandro
@Alexandro -
over 5 years ago
STUDY: Fluffy Toilet Paper Killing Ancient Forest...
The fluffy toilet paper you are buying is helping kill Canada's ancient forest, study saysFew places in the country are more conscientious about sustainability and protecting the environment than the Bay Area.We recycle plastics, glass, paper and cans religiously. Bring t...continued
7 minutes read
Roger
@Roger -
over 5 years ago
Who’s poised to win the brewing v-commerce wars?
Who’s poised to win the brewing v-commerce wars?While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.An old prediction that half of all internet searches will be carried out via voice by 2...continued
8 minutes read
Emmie
@Emmie -
almost 5 years ago
China Roundup: GitHub’s China ambitions and WeWork rival’s big hopes
GitHub’s China ambitions and WeWork rival’s big hopes – TechCrunchHello and welcome back to TechCrunch’s China Roundup, a digest of recent events shaping the Chinese tech landscape and what they mean to people in the rest of the world. This week, we are looking at how WeW...continued
7 minutes read
Alexie
@Alexie -
over 5 years ago
Marketing Targets Achieved with the Help of Artificial Intelligence
Marketing Targets Achieved with the Help of Artificial IntelligenceArtificial intelligence (AI) has become an integral part of many industries, including marketing. In numerous conducts, AI is already swaying the digital marketing industry, and content marketing is no exc...continued
7 minutes read
Hulda
@Hulda -
11 months ago
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of sea…
15 minutes read
Zackery
@Zackery -
9 months ago
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
Use these tips to write a compelling job inquiry email that grabs the attention of a business you want to work for and show them why you’re a good fit.
15 minutes read
Madalyn
@Madalyn -
almost 5 years ago
How The Army’s Use Of TikTok Could Be A National Security Threat
How The Army’s Use Of TikTok Could Be A National Security ThreatLast week, Senator Chuck Schumer wrote the U.S. Army to ask it to think twice before using TikTok for recruiting purposes. Schumer cited TikTok’s Chinese origin and laws that required Chinese companies to ass...continued
8 minutes read
Jaydon
@Jaydon -
over 5 years ago
AVEO Oncology: What You Need To Know Before August
AVEO Oncology: What You Need To Know Before August - AVEO Pharmaceuticals, Inc. (NASDAQ:AVEO)AVEO Oncology (AVEO) investors have been promised with new trial readout in August this year. However, while the company has failed multiple times to get approval for tivozanib, o...continued
7 minutes read
Priscilla
@Priscilla -
over 5 years ago
Chatbox named a Gartner 2019 Cool Vendor and inks new partnership with Ytel
Chatbox named a Gartner 2019 Cool Vendor and inks new partnership with YtelSEATTLE, June 26, 2019 /PRNewswire/ -- Chatbox, a leading provider of enterprise messaging solutions, today announced its inclusion in the May 2019 Cool Vendors in CRM Customer Service and Support ...continued
6 minutes read
Roger
@Roger -
6 months ago
7 Things Creators Should Know About Marketing Their Book
Learn from author Kayla Ihrig about her experiences marketing her book, and leave with actionable tips to help you promote your own book like a champ.
14 minutes read
Kari
@Kari -
over 5 years ago
QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine
QuanticMind Pushes Granular Marketing Optimization and Exposes Decision EngineSAN MATEO, Calif., July 17, 2019 /PRNewswire/ -- QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions ...continued
6 minutes read
Ryleigh
@Ryleigh -
almost 4 years ago
Healthtech is the New Healthcare
How the leading digital health businesses are marketing during COVID-19.
14 minutes read
Priscilla
@Priscilla -
almost 5 years ago
The Exact Videos You Should Use in Each Stage of the Buyer Funnel
The Exact Videos You Should Use in Each Stage of the Buyer FunnelEveryone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your sales funn...continued
10 minutes read