Marketing
Anything to do with Marketing
Jany @Jany - over 3 years ago
Sweden's Klarna buys influencer marketing platform APPRL - Reuters
Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.
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Monserrat @Monserrat - almost 4 years ago
Pfizer-BioNTech seeks full marketing approval from UK for COVID-19 vaccine - Reuters
Pfizer is seeking full marketing authorisation from Britain for its COVID-19 vaccine, an executive said on Wednesday as the U.S. drugmaker gears up to deliver by the weekend the first shots following approval for emergency use in the country.
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Jaydon @Jaydon - over 4 years ago
Uber Eats waives delivery fees for over 100,000 independent restaurants
Uber Eats is also launching daily marketing campaigns to promote delivery from local restaurants, especially those that are new to the app. It will allow restaurants of all sizes to opt into daily payments on all Uber Eats orders, rather than weekly billing, and it has co...continued
1 minute read
Delia @Delia - over 2 years ago
Indian trade body again raises sugar output and exports estimate - Reuters.com
India could export a record 9 million tonnes of sugar in 2021/22 marketing year as production is likely to jump to a record 35 million tonnes, nearly 5% more than the previous estimate, a leading trade body said on Friday.
2 minutes read
Alvah @Alvah - about 2 years ago
Tim Cook's response to improving Android texting compatibility: 'buy your mom an iPhone'
At the 2022 Code Conference, Tim Cook responded to a journalist's question about RCS text messaging by suggesting they buy an iPhone, The Verge reported. Asked how Apple could improve communication between iPhone and Android users, he said "I don't hear our u…
2 minutes read
George @George - about 1 year ago
Xbox and PlayStation battle it out at The Sphere
Microsoft and Sony have both spend thousands of dollars at The Sphere. Xbox and PlayStation ads have been running ahead of Twitchcon.
2 minutes read
Elvie @Elvie - 6 months ago
CMO Insider
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform marketing leaders as they build and grow their brands.
1 minute read
Americo @Americo - over 4 years ago
Shopify's new app makes it easier for merchants to sell on Pinterest
This means Shopify merchants get access to distribution across Pinterest, as well as reporting and results tracking. Importantly, it’s a free service, so indie sellers ad big brands alike can get organic promotion without spending a penny. Of course, there is a paid optio...continued
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Devin @Devin - over 2 years ago
Singtel to offload U.S. digital marketing unit for $239 million - Reuters.com
Singapore Telecommunications (STEL.SI) said on Tuesday it would sell its loss-making digital marketing arm Amobee to London-listed Tremor International
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Rose @Rose - over 4 years ago
How a Unique Perspective Is a Valuable Asset
June 28, 2020 2 min readOpinions expressed by Entrepreneur contributors are their own.Gretchen Saegh-Fleming is CMO for L’Oréal USA. For #ThePlaybook, she talks with host David Meltzer about her high school field hockey experiences and how it taught her about the "great u...continued
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Delia @Delia - over 4 years ago
Phil Schiller is ending his long reign as Apple's marketing chief
In June, Schiller directed Apple’s virtual Worldwide Developers Conference, which went off without a hitch. He’s one of the most public-facing people from Apple’s Steve Jobs era through today.“I first started at Apple when I was 27, this year I turned 60 and it is time fo...continued
2 minutes read
Raoul @Raoul - over 3 years ago
Indonesia markets U.S. dollar bonds as COVID-19 spending grows - Reuters
Indonesia is marketing three tranches of U.S. dollar-denominated bonds, a finance ministry official said on Wednesday, in what would be its fourth global debt issuance this year.
2 minutes read
Alexandro @Alexandro - over 2 years ago
Social Video Ad Forecasts Reveal Strong Growth Through 2023
Over 10% of digital ad spend in the US goes towards video. New research shows how advertisers can use video ads throughout the marketing funnel.
2 minutes read
Ismael @Ismael - almost 3 years ago
Biogen plans to submit final design of Aduhelm confirmatory trial to FDA in March - Reuters
Biogen Inc (BIIB.O) said on Thursday it was expecting to submit a final design for a post-marketing confirmatory study of its newly approved Alzheimer's drug, Aduhelm, to the U.S. Food and…
1 minute read
Priscilla @Priscilla - almost 4 years ago
Save 69% on a lifetime subscription to this AI copywriting tool
TL;DR: A lifetime subscription to Copysmith is on sale for £51.45 as of Jan. 20, saving you 69% on list price. Turn to Copysmith to write your product descriptions, ads, taglines, and other marketing copy for you. Copysmith uses deep learning and artificial …
2 minutes read
Jeffrey @Jeffrey - 3 months ago
Feeding the algorithm
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to deve…
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Immanuel @Immanuel - almost 3 years ago
Researcher hacked an at-home COVID-19 test to give bogus results
At-home COVID-19 tests might not be as trustworthy as you'd hope — not in the hands of a committed hacker, at least. As The Vergenotes, F-Secure researcher Ken Gannon discovered a since-patched security flaw in Ellume's Bluetooth-connected nasal swab test tha…
2 minutes read
Jimmy @Jimmy - about 3 years ago
McDonald's builds out marketing team focused on digital, global app - Reuters
McDonald's Corp is promoting its U.S. marketing chief as the burger chain seeks to push growth to younger customers through digital sales.
1 minute read
Raoul @Raoul - 7 months ago
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to Tor Myhren…
1 minute read
Clarissa @Clarissa - over 4 years ago
Microsoft to slowly reveal Xbox Series X details through a monthly video series
With E3 cancelled for the first time ever, game publishers and console makers are resorting to online presentations to show off their latest creations. Microsoft isn’t just streaming one event, though -- the company will detail its upcoming Xbox Series X console, new game...continued
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Devin @Devin - over 4 years ago
Coronavirus could push consumers away from influencers and toward streaming TV
As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV.These significant shifts are nothing new; just as the dot-com...continued
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Monserrat @Monserrat - over 3 years ago
Make marketing graphics in just a few clicks with a design app on sale
TL;DR: Create graphics like a pro with the RelayThat Design App, which is on sale for 91% off. As of April 6, get a single user lifetime subscription for only $59.99. RelayThat is a design automation app that helps you create on-brand marketing graphics, the…
2 minutes read
Abbie @Abbie - 11 months ago
What does all that chicken marketing mean, and how does it taste
YouTuber Ethan Chlebowski explains a mystery that has long puzzled me — what all the words used to market chicken to us in the supermarket mean. Some are meaningful, some are just thrown at us, but if you know what they mean you can likely optimize which type…
2 minutes read
Oren @Oren - about 3 years ago
Google Pixel 6 leak teases Magic Eraser feature, plus five years of Android security updates
The Google Pixel 6 (top) and Pixel 6 Pro (bottom) | Google New leaks from a marketing site appear to confirm that the camera for the Pixel 6 will have a new Magic Eraser feature, and the devices will apparently get five years of Android security updates (h/t…
1 minute read
Teagan @Teagan - over 4 years ago
T-Mobile officially completes merger with Sprint, CEO John Legere steps down ahead of schedule
After months of regulatory maneuvering, T-Mobile and Sprint officially completed their $26 billion merger today. The new combined parent company is called T-Mobile and will now trade on the Nasdaq under the ticker symbol TMUS with Sprint no longer trading on the NYSE.For ...continued
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