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Published in Dental Hygienist · Feb 04, 2025
The Role of Dental Hygienists in Maintaining a Bright, White Smile
A healthy smile is more than just a matter of aesthetics; it's a reflection of overall well-being. In the UK, there's a growing emphasis on cosmeti...
5 mins read
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In 2024 marketers made many bold AI predictions. Which ones came true? Free
Published in Baseball Bulletin
Sam Scott returns to mark the homework of 2024 marketing predictions in his column, The Promotion Fix. It’s an annual tradition that holds charlatans and the misguided to account. This year, his eye turns to AI. While AI hype is meant to impress investors, an…$33+ Billion Radio Advertising Global Market Opportunities and Strategies to 2033, Fueled by Inte... Free
Published in Marketing Matrix
Going forward, the increasing population and urbanization, increase in advertising spending across industries and strong economic growth in emerging markets will drive the market. Factors that could hinder the growth of the radio advertising market in the fut…
How publishers are strategizing for a second Trump administration: softer news and more social media Free
Published in Marketing Matrix
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
Adtech M&As Have Skyrocketed. What Else Is in Store for 2025? Free
Published in Marketing Matrix
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw …