Elaina
@Elaina
435 posts
Joined on 26 Mar 2018
Elaina upvoted the following post over 4 years ago:
Cynthia
@Cynthia -
over 4 years ago
Google is slashing its marketing budget by about 50% for the second half of 2020, with hiring fre...
Google is slashing its marketing budget by as much as half for the second half of 2020, it has been reported. It also has implemented a hiring freeze in certain areas of the company.The freeze will affect both full-time employees and contractors, but it's unclear how wide...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Cyril
@Cyril -
over 4 years ago
Thank You, Small Business
April 24, 2020 3 min readOpinions expressed by Entrepreneur contributors are their own.It is hard to believe that six weeks ago we were all living life as we previously knew it and making plans for the life we thought was ahead.It has been an exhausting six weeks. It has ...continued
3 minutes read
Elaina upvoted the following post over 4 years ago:
Kraig
@Kraig -
over 4 years ago
Valorant's wild success on Twitch wasn't an accident
Lewis used to be the head of marketing for League of Legends, and she helped enact that game’s Partner Program, which rewards video-focused influencers with in-game perks, developer access, promotional support and the opportunity to participate in reveals. Other AAA studi...continued
4 minutes read
Elaina upvoted the following post over 4 years ago:
Devin
@Devin -
over 4 years ago
Coronavirus could push consumers away from influencers and toward streaming TV
As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV.These significant shifts are nothing new; just as the dot-com...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Izaiah
@Izaiah -
over 4 years ago
HealthJoy launches its revamped employee benefits assistance platform
HealthJoy, a platform that helps employees get the most use out of their benefits, launched its revamped user interface and technology stack today. The startup told TechCrunch that usage has doubled during the COVID-19 pandemic. While the new platform, called HealthJoy 2....continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Rose
@Rose -
over 4 years ago
Magic Leap reportedly laying off 1,000 employees and dropping consumer business
Mixed reality company Magic Leap is reportedly laying off around 1,000 employees and abandoning its focus on consumer headsets. Bloomberg reported the news earlier today, citing anonymous sources, and Magic Leap confirmed an unstated number of layoffs were happening on it...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Devin
@Devin -
over 4 years ago
Apple and Google will release COVID-19 contact-tracing tools next week
Apple and Google’s COVID-19 contact tracking technology will be released to developers on April 28th, weeks before the companies initially said it would arrive. Tim Cook revealed the information to European commissioner Thierry Breton after the two met by video conference...continued
1 minute read
Elaina upvoted the following post over 4 years ago:
Abbie
@Abbie -
over 4 years ago
PR and marketing tips for companies in the coronavirus era
The coronavirus has transformed the way we live, love, work, and do business. The way you conduct your public relations both externally and internally as a company during this time is vitally important for your reputation. As a respectable brand you can’t just continue bu...continued
9 minutes read
Elaina upvoted the following post over 4 years ago:
Elvie
@Elvie -
over 4 years ago
Germany snubs Apple and Google's contact tracing technology
Germany has opted to base its coronavirus contact tracing app on the centralized PEPP-PT platform, putting it at odds with Apple.As reported by Reuters:Germany has chosen a home-grown technology for smartphone-based tracing of coronavirus infections, putting it at odds wi...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Leda
@Leda -
over 4 years ago
UK’s BBI puts $12M into Startup Funding Club for early stage startups
SFC (formerly known as Startup Funding Club – a UK a seed stage investor – has received £10 million from British Business Investments (the commercial subsidiary of the British Business Bank), to deploy a total of £40 million across more than 100 early-stage startups in th...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Kraig
@Kraig -
over 4 years ago
Netflix will reduce developing ‘product innovations’ as teams go remote
Despite employees adapting fairly well to working from home during the global pandemic, Netflix is reducing the number of product features it experiments with as a precaution.“Our product teams, for example, have been relatively unaffected,” Netflix’s letter to shareholde...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Marie
@Marie -
over 4 years ago
Senate passes new $484 billion relief bill to replenish small business loans, fund hospitals and ...
A new federal aid package designed to provide economic relief to businesses still immobilized by the coronavirus just passed in the Senate.The $484 billion in total aid passed after two weeks of negotiations between Republicans, who wanted to press additional small busine...continued
3 minutes read
Elaina upvoted the following post over 4 years ago:
Joe
@Joe -
over 4 years ago
CrowdStrike’s new CTO says the coronavirus era is ‘business as usual’
Two months ago, seemingly out of nowhere, CrowdStrike’s co-founder Dmitri Alperovitch decided it was time to depart.Alperovitch, who served as the cybersecurity giant’s chief technology office since its 2011 debut, said he was leaving to launch a non-profit policy acceler...continued
3 minutes read
Elaina upvoted the following post over 4 years ago:
Marlon
@Marlon -
over 4 years ago
Uber adds retail and personal package delivery services as COVID-19 reshapes its business
Uber is introducing two new types of services, the company announced this week, including Uber Direct and Uber Connect. Direct is a delivery platform for retail items, while Connect is a peer-to-peer package delivery service, for sending goods to family and friends. This ...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Manley
@Manley -
over 4 years ago
The 2 Things About Marketing That Never Change
April 21, 2020 4 min readOpinions expressed by Entrepreneur contributors are their own.The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips's No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Nobl...continued
4 minutes read
Elaina upvoted the following post over 4 years ago:
Adelia
@Adelia -
over 4 years ago
Apple Music's Beats 1 station will broadcast from hosts' homes
Office workers aren't the only ones who can work from home during the coronavirus pandemic -- radio DJs can do so, too. Show hosts on Beats 1, Apple Music's internet radio station, will be broadcasting from the safety of their homes starting today. According to Apple, the...continued
1 minute read
Elaina upvoted the following post over 4 years ago:
Teagan
@Teagan -
over 4 years ago
T-Mobile officially completes merger with Sprint, CEO John Legere steps down ahead of schedule
After months of regulatory maneuvering, T-Mobile and Sprint officially completed their $26 billion merger today. The new combined parent company is called T-Mobile and will now trade on the Nasdaq under the ticker symbol TMUS with Sprint no longer trading on the NYSE.For ...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Jessika
@Jessika -
over 4 years ago
'Coronavirus is the biggest low in my career'
Image copyright Nathan Pask @ Kayte Ellis Agency Image caption Roksanda Ilincic has dressed some of the world's most famous womenThe BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to UK-based Serbian fashion desi...continued
6 minutes read
Elaina upvoted the following post over 4 years ago:
Alexandro
@Alexandro -
over 4 years ago
Marketing in Times of Uncertainty: Tips From Top Marketing Pros
Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers?To help you make wise decisions during trying times, we tapped the minds of top marketers.#1: Your Business Must Sell to Survive: Daniel HarmonThe Question: Should ...continued
47 minutes read
Elaina upvoted the following post over 4 years ago:
Cyril
@Cyril -
over 4 years ago
Major European Players Push for Coronavirus-Tracking App Platform
Photo : Gabriel Bouys ( Getty Images )Several preeminent states in the European Union are backing Bluetooth-based, contact-tracing technology to help map the spread of the novel coronavirus outbreak via smartphone apps, Reuters reported this week. This news comes courtesy...continued
3 minutes read
Elaina upvoted the following post over 4 years ago:
Leda
@Leda -
over 4 years ago
Facebook commits $100M to support local news orgs hit by COVID-19 crisis
Facebook announced this morning that it will be offering another $100 million worth of support to local newsrooms that are trying to cover the COVID-19 pandemic, while that same pandemic is dealing a major blow to their bottom lines.The company says the funding will consi...continued
2 minutes read
Elaina upvoted the following post over 4 years ago:
Marjory
@Marjory -
over 4 years ago
4 Video Lead Generation Strategies for More Engagement
The use of video lead generation in sales and marketing has been growing in popularity over the years. I’ve been on the marketing, sales development, and account executive side of the business, and it’s clear from my personal experience that fewer people are picking up th...continued
13 minutes read
Elaina upvoted the following post over 4 years ago:
Jany
@Jany -
over 4 years ago
Facebook Could Help Journalism by Making News Easier to Find
Facebook announced on Monday that it was going to spend $100 million to help local news outlets during the coronavirus crisis. “It’s a moment where getting accurate news about the coronavirus is vital for all us,” says Campbell Brown, the former television news anchor and...continued
5 minutes read
Elaina upvoted the following post over 4 years ago:
Cameron
@Cameron -
over 4 years ago
Popcorn Time Is Back to Help You Stream Movies and TV Shows
Screenshot : Brendan HesseFor those who are healthy-yet-stuck-inside due to the oronavirus restrictions, it’s sort of like the universe gave us an excuse to binge-watch our favorite movies and TV shows (or catch up on our gaming backlogs). Most of us will probably fire up...continued
3 minutes read
Elaina upvoted the following post over 4 years ago:
Webster
@Webster -
over 4 years ago
Cybersecurity, Modern Technology and Business Threats
The year 2020 is overcome with the COVID-19. But the virus isn’t the only threat to our security. 2020 is also set to revolutionize the world with advancements that will shape the future of lives and businesses, alike. We now have 5G and IoT to Artificial Intelligence, Cl...continued
12 minutes read