Melany Schultz
@melanyschultz
Joined Jan 2025
Publications
Jan 04, 2025 1 subscriber 29 posts
Spotlight on innovative business strategies and emerging market trends.
Posts
Don’t let myths about marketing to the Middle East limit your business
Localization isn’t just about translating copy, says Natalie Shardan of Serviceplan Middle East – it’s about cultural fluency. Get it right, and your brand will enjoy the rewards. The Middle East is a high-growth, digitally savvy, and rapidly evolving market—…
Don’t let myths about marketing to the Middle East limit your business in the region
Localization isn’t just about translating copy, says Natalie Shardan of Serviceplan Middle East – it’s about cultural fluency. Get it right, and your brand will enjoy the rewards. The Middle East is a high-growth, digitally savvy, and rapidly evolving market—…
A/B Testing Guide: The Proven 6-Step Process for Higher Conversions
Having trouble viewing the text? You can always read the original article here: A/B Testing Guide: The Proven 6-Step Process for Higher Conversions This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-conve…
Share Market Highlights 31 January 2025: Markets continue rally as Economic Survey predicts pro-g...
Sensex, Nifty updates on 31 January 2025: Benchmark Sensex jumped 741 points while Nifty rallied to close above 23,500 on Friday on heavy buying in Larsen & Toubro post its Q3 results and the Economic Survey predicting a pro-growth budget. Rallying for the fo…
Share Market Highlights 1 February 2025: Sensex, Nifty see muted reaction as Budget 2025 prioriti...
Sensex, Nifty updates on 1 February 2025: Indian benchmark indices, Sensex and Nifty, saw minimal movement on Saturday following the government’s budget announcement, with the Nifty 50 declining 0.11% to 23,482.15 points and the BSE Sensex closing 0.01% highe…
Union Budget 2025 Highlights & Announcements: No income tax payable up to income of ₹12 lakh in N...
Budget 2025 Key Highlights & Updates, Union Budget 2025 Outcomes, New Income Tax Slab Announcements: Here’s all the updates from the Union Budget presented in the Parliament by Finance Minister Nirmala Sitharaman. Find all updates in income tax rates and slab…
Digital transformation and liquidity creation in commercial banks: Evidence from the Chinese bank...
This study investigates the impact of digital transformation on the liquidity creation among banks in China, focusing on 127 commercial banks from 2010 to 2021. The research is driven by the observed decline in the real economy function of China’s financial s…A study of Chinese enterprises’ business models to determine the impact of dynamic capabilities o...
Small and medium-sized enterprises (SMEs) can gain a competitive advantage by implementing business model innovation (BMI), which is characterized as irreversible changes to a company’s business model. However, BMI is often associated with high risk, uncertai…
AI As The New Wealth Frontier: Mosaic Method's Mission To Future-Proof Black Careers And Businesses
Keisha McCorty, owner of Mosaic Method Agency, is pushing to rebrand AI within the Black community from another media buzzword to a tool that can be used for entrepreneurship and everyday community activities.
Switzerland Tourism Decline: Causes, Future Outlook and Strategic Solutions
The International Tourism in Switzerland Conference, hosted by EHL Hospitality Business School on November 22, 2024, addressed the significant decline in Switzerland’s ranking as a tourist destination—from 5th in 1950 to 28th in 2022. The conference aimed to …
Creating Connections: The Working Professional MBA Student Experience
The McCombs Working Professional MBA programs are offered to those who want a Texas McCombs MBA general management degree while continuing to work full time and without foregoing two years of work experience. Ranked #7 in the country (US News & World Report, …
The role of digital inclusive finance in green innovation
As environmental issues become more acute, green innovation has become a key driver in advancing environmental sustainability and a comprehensive green transition, paving the way towards a future of ’clear waters and blue skies’ and enhanced environmental qua…
Middle East & Africa Study Abroad Market Outlook Report 2024-2029: STEM and Business Programs Gai...
Dublin, Dec. 31, 2024 (GLOBE NEWSWIRE) -- The "Middle East & Africa Study Abroad Market Outlook, 2029" report has been added to ResearchAndMarkets.com's offering.The Middle-East & Africa Study Abroad market is anticipated to grow at more than 13% CAGR from 20…Modeling the supply chain sustainability imperatives in the fashion retail industry: Implications...
The resilience of established business strategies has been tested in the wake of recent global supply chain upheavals triggered by events like the COVID-19 pandemic, Russia-Ukraine combat, Hamas-Israel war, and other geopolitical conflicts. Organizations are …
