Albert Tromp
@trompalbert
Joined Jan 2025
Publications
Jan 04, 2025 1 subscriber 37 posts
Insights into modern marketing techniques, digital trends, and advertising strategies.
Posts
$33+ Billion Radio Advertising Global Market Opportunities and Strategies to 2033, Fueled by Inte...
Going forward, the increasing population and urbanization, increase in advertising spending across industries and strong economic growth in emerging markets will drive the market. Factors that could hinder the growth of the radio advertising market in the fut…
How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw …[Latest] Global Communication Platform as a Service Market Size/Share Worth USD 101.34 Billion by...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Communication Platform as a Service Market size & share revenue was valued at approximately USD 8.6 Billion in 2023 and is expec…
To stand out, first avoid the sameness trap
Automation, efficiency metrics, and algorithmic optimization have made it harder for brands to stand out. Alex Turtschan at Mediaplus Group, part of Serviceplan Group, believes the solution lies in two key ingredients: boldness and trust.A growing phenomenon,…
How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increase…
Inuvo Introduces Zip Code-Based Audience Insights and Targeting
IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consumer Behavior and Trends Across 40,000+ U.S. Zip Codes IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consum…[Latest] Global Core HR Software Market Size/Share Worth USD 23,922 Million by 2033 at a 7.46% CA...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Core HR Software Market size & share revenue was valued at approximately USD 10,880 Million in 2023 and is expected to reach USD…
Hold co’s to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…
Hold cos to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…Head-To-Head Analysis: DouYu International (NASDAQ:DOYU) versus Similarweb (NYSE:SMWB)
DouYu International (NASDAQ:DOYU – Get Free Report) and Similarweb (NYSE:SMWB – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institu…
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons is stepping up its retail media strategy. The grocery chain’s advertising arm, Albertsons Media Collective, announced new tools to help brands better measure and compare their commerce ad performance across channels and retailers. One of the tools …
