Marketing
Anything to do with Marketing
Rex
@Rex -
about 5 years ago
4 Ways to Make Prices Seem Lower Than They Are
4 Ways to Make Prices Seem Lower Than They AreAs a marketer, I love testing things to see what will increase sales. The headlines, the copy, the imagery. But when it comes to a product’s pricing page, I use the same strategy as when I’m driving a car: If nobody is screami...continued
6 minutes read
Garnet
@Garnet -
7 months ago
The failure of the Domino's 30-minute delivery guarantee
A spate of deaths and lawsuits ended the famous pizza marketing ploy. Is delivery any safer now?
9 minutes read
Adelia
@Adelia -
over 5 years ago
Devils eager for offseason splashes to help deliver wins
Devils eager for offseason splashes to help deliver wins – ProHockeyTalkVANCOUVER — The New Jersey Devils entered the off-season with one marketing plan. After April 9, the night they won the NHL draft lottery, those plans changed. Two and a half months later, the morning...continued
7 minutes read
Mariano
@Mariano -
over 5 years ago
How Expedia Makes Money
How Expedia Makes MoneyExpedia Inc. (EXPE) has reached household name brand recognition. The travel company has grown from a small travel website to now selling everything from airline tickets and hotel rooms to car rentals and cruises. Expedia was started by Microsoft In...continued/ap_422696799122-5bfc382ac9e77c00587a7dba.jpg)
5 minutes read
Mariano
@Mariano -
over 2 years ago
How to Start a High-Converting Email Marketing Series for Your Startup
One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google Ads – email is still one of the most eff…
10 minutes read
Erik
@Erik -
over 1 year ago
Email Gamification: What It Is and How to Use It Wisely
Discover the power of email gamification to engage your audience and boost brand awareness. Learn what email gamification is, why it's essential for your marketing campaign, and how to use it effectively. Get inspired by ten examples and unleash the potential…
9 minutes read
Geovany
@Geovany -
over 5 years ago
Stranger Things may be nostalgia bait, but it’s still really, really good
Stranger Things may be nostalgia bait, but it’s still really, really goodHere is a partial list of the films referenced in the third season of Netflix’s Stranger Things: Back to the Future, Fast Times at Ridgemont High, The Karate Kid, Day of the Dead, Stand By Me, The Ev...continued
5 minutes read
Geovany
@Geovany -
over 5 years ago
How Cannabis Brands Can Harness the Power of Digital Marketing
How Cannabis Brands Can Harness the Power of Digital MarketingYou are not limited to billboards just because Facebook doesn't want your ad dollars.More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulatio...continued
5 minutes read
Arvid
@Arvid -
11 months ago
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.
9 minutes read
Marjory
@Marjory -
about 3 years ago
Making the Business Case for Your Marketing Budget
How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.
9 minutes read
George
@George -
almost 5 years ago
IBM launches Advertising Accelerator with Watson to automatically optimize campaigns with AI
IBM launches Advertising Accelerator with Watson to automatically optimize campaigns with AIMarketing and sales departments prioritize AI and machine learning above any other area in the enterprise today. Forbes pegs the percentage at 40%, and it’s no wonder — AI embedded...continued
4 minutes read
Felicita
@Felicita -
over 5 years ago
Exclusive: Singapore cautions wealth managers on aggressively courting HK business
Exclusive: Singapore cautions wealth managers on aggressively courting HK businessSINGAPORE/HONG KONG (Reuters) - Singapore has cautioned wealth managers against aggressively marketing their services or making other efforts to woo clients to the city state by capitalizing...continued
5 minutes read
Delia
@Delia -
over 1 year ago
Which smartwatches can you trust in an emergency?
Apple markets its watches as life-saving technology. Other companies don't have the same marketing strategy but do have wearable tech that is meant to kick in during a crisis.
10 minutes read
Minnie
@Minnie -
over 1 year ago
6 ways marketing is evolving with current trends and thriving, according to CMOs at Cannes Lions
Insider is at the Cannes Lions International Festival of Creativity 2023, interviewing dozens of CMOs about their marketing strategies and challenges.
3 minutes read
Rowan
@Rowan -
over 5 years ago
Target launches 'tween' brand in time for back-to-school rush
Target launches 'tween' brand in time for back-to-school rushCan it be that the July 4th holiday is a distant memory already?In the zeitgeist of the retail world, at least, families across America now are shifting their attention to backpacks, dorm decor and new outfits f...continued
5 minutes read
Webster
@Webster -
over 5 years ago
How Blockchain Technology Can Re-invent Charity
How Blockchain Technology Can Re-invent CharityA series of scandals have rocked the way that the public perceives the typical charity, and trust in charitable organizations. It’s no coincidence that headline-grabbing scandals in the world of philanthropy coincided with th...continued
4 minutes read
Alexie
@Alexie -
over 5 years ago
This record company wants $800 for their Woodstock 50th anniversary box set
This record company wants $800 for their Woodstock 50th anniversary box setOn August 2, Rhino Records will release a massive box set for the 50th anniversary of Woodstock. Spread across 38 compact discs and 36 hours, "Woodstock - Back to the Garden: The Definitive 50th An...continued
6 minutes read
Kari
@Kari -
over 3 years ago
Extra Crunch roundup: Think like a VC, CockroachDB EC-1, handle your stock options
Don't wait until it's too late to build your early-stage marketing team — but don't hire too hastily, either.
9 minutes read
Assunta
@Assunta -
12 months ago
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures with…
9 minutes read
Wilmer
@Wilmer -
about 4 years ago
Marketing in the Age of Resistance
Authenticity in marketing has always been a best practice, but it becomes even more crucial in this time of social unrest and Covid-19. This is not a time for companies to share generic, hollow, or hypocritical sentiments. It is a time for them to be humble, own up to mis...continued
9 minutes read
Kraig
@Kraig -
over 2 years ago
Juul Nears Its Last Gasp—After It Hooked a Generation on Vaping
The startup used regulatory loopholes and marketing to make nicotine cool. Now the FDA threatens to shut the company down, but new rivals are taking over.
9 minutes read
Mariano
@Mariano -
about 5 years ago
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must AvoidSocial media marketing done right can win you customers for life. Done wrong, it can cost you dearly.Before you even read this, make sure you aren’t making either of the classic, obvious, social media mist...continued
7 minutes read
Izaiah
@Izaiah -
over 5 years ago
Gavin And Stacey Christmas Special: Rob Brydon dons Uncle Bryn's 'My niece went to Greece' T-Shirt
Gavin And Stacey Christmas Special: Rob Brydon dons Uncle Bryn's 'My niece went to Greece' T-shirtIt was revealed in May that the beloved BBC comedy would be coming back.And Gavin And Stacey Christmas Special filming is well underway as Rob Brydon was spotted shooting sce...continued
5 minutes read
Elian
@Elian -
almost 5 years ago
Providing emergency and security services to employees, Base Operations raises $1 million
Providing emergency and security services to employees, Base Operations raises $1M – TechCrunchIn 2017, when a destructive earthquake struck Puebla, Mexico, sending shock waves to Mexico City and destroying buildings in the nation’s megalopolis and its surrounding suburbs...continued
4 minutes read
Patrick
@Patrick -
over 5 years ago
How Media Buyers Are Downsizing Their Number of Ad-Tech Partners
How Media Buyers Are Downsizing Their Number of Ad-Tech Partners – AdweekApproximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase “programmatic” rising from a niche term used by digital marketers in the late 2000s to a mains...continued
4 minutes read