Marketing
Anything to do with Marketing
Elliott
@Elliott -
almost 4 years ago
What Marketers Need to Know About Influencer Marketing in 2021
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
6 minutes read
Muriel
@Muriel -
almost 4 years ago
4 marketing mistakes early-stage startups make — and how to avoid them
You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing strategy, identifying the most effective tactical activities and communication channels is not easy, but the choices you make will have…
6 minutes read
Alexzander
@Alexzander -
over 1 year ago
Collaboration Between Marketing and Customer Experience (CX) is Critical
Businesses must invest in marketing to create awareness, attract customers, and drive sales, ensuring their growth and success and creating […] The post Collaboration Between Marketing and Customer Experience (CX) is Critical appeared first on ReadWrite.
5 minutes read
Elaina
@Elaina -
over 5 years ago
Emirates Launches Basic Business Class Fare and 7 Other Aviation Trends This Week
Emirates Launches Basic Business Class Fare and 7 Other Aviation Trends This Week – SkiftThroughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation.For ...continued
3 minutes read
Bobby
@Bobby -
over 4 years ago
How Problem-Solving Case Studies Help You Market Your Business
Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.February 18, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own.The following excerpt is from Robert W. Bly’s The Content...continued
6 minutes read
Bobby
@Bobby -
almost 3 years ago
How to recognize a diamond of a marketing idea
Let’s say you’re a startup founder, who comes up with the next new idea in marketing, scaling, or strategic business development. If you are 100% sure that your randomly picked idea will work (maybe you’ve asked a fortune-teller or made a tarot spread), I won…
6 minutes read
Jessika
@Jessika -
about 3 years ago
Is Laughter the Best Medicine for Sales?
What type of storytelling is most effective in modern marketing? Humor-based marketing, when done right, can create a positive emotional connection with your customer, as well as make them eager to share your content with those they trust.
6 minutes read
Webster
@Webster -
over 5 years ago
The Influencer Marketing Report 2019
The Influencer Marketing Report 2019As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data.P...continued
3 minutes read
Elody
@Elody -
about 1 year ago
Cofounders of a grassroots tequila company share how storytelling earned them loyal and engaged c...
In small-business marketing, brands have to tell stories about their products to generate sales. Backing up those claims with quality product is key.
4 minutes read
Ryleigh
@Ryleigh -
over 2 years ago
How to Identify the Best Marketing Project
When it comes to marketing, there is no one-size-fits-all solution. As you dive deep into the bottomless pit of marketing ideas, you take more and more of the time you ought to spend doing other productive things, not knowing which one to work on. But there i…
7 minutes read
Joe
@Joe -
almost 5 years ago
Facebook expands its efforts against ad discrimination
Facebook expands its efforts against ad discrimination – TechCrunchUnder the terms of a settlement with the ACLU and other civil rights groups earlier this year, Facebook has been taking steps to prevent discriminatory ad targeting.Specifically, the company says ads in th...continued
3 minutes read
Teagan
@Teagan -
over 5 years ago
Unilever develops ‘Tinder for ideas’ to speed up the pace of decision-making
Unilever develops 'Tinder for ideas' to speed up the pace of decision-makingUnilever is aiming to “minimise grunt work” and maximise creativity as it embraces tech to streamline innovation feedback.Unilever has developed a ‘Tinder for ideas’ as it looks “to create double ...continued
4 minutes read
Leda
@Leda -
about 3 years ago
The 3-Step Guide for Companies Wanting to Execute a Successful Influencer Marketing Campaign, Fro...
In my experience, creating a successful influencer marketing campaign requires thorough preparation and clear communication.
6 minutes read
Americo
@Americo -
10 months ago
How Wise built an $11B company by marketing their mission
A Pitch Perfect Challenger Brand Playbook for Founder-Led Companies on a Mission to Grow
6 minutes read
Juliet
@Juliet -
almost 3 years ago
Pembina (PBA) Stock Shows Slight Shift Despite Q3 Earnings Beat
Pembina Pipeline's (PBA) Marketing & New Ventures segment's volumes of 177 mboe/d in Q3 exceed the year-ago quarter's actuals.
6 minutes read
Rex
@Rex -
over 2 years ago
Do Your Marketing Metrics Show You the Full Picture?
How to create a road map to ensure you’re measuring what matters.
6 minutes read
Gregoria
@Gregoria -
over 4 years ago
The Problem With Trump's Triage Testing
Triage entered the lexicon of the coronavirus era last Friday, when President Donald Trump claimed that Google is working on a tool to determine who's eligible for testing. In this case, only people who display serious symptoms will be able to get a test for the novel cor...continued
6 minutes read
Mariano
@Mariano -
9 months ago
How to Choose the Right Tech Marketing Agency
It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs, while players... The post How to Choose the Right Tech Marketing Agency appeared first on B2B Marketing Blog - TopRank®.
6 minutes read
Cynthia
@Cynthia -
over 1 year ago
The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage
I was 22, a year out of college, and finding my footing as a marketing writer. My whole career –... The post The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage appeared first on B2B Marketing Blog - TopRank®.
6 minutes read
Sandrine
@Sandrine -
almost 4 years ago
Top 5 Social Media Marketing Pitfalls
Avoid these common mistakes to enhance your reach and prowess.
6 minutes read
Moises
@Moises -
over 5 years ago
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY
RK PR Is Hiring A PR Coordinator, Fashion In New York, NYRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.RK PR is looking for a dynamic, entrepreneurial and self-motiva...continued
3 minutes read
Pablo
@Pablo -
almost 5 years ago
Applying big data analytics to patient records, OM1 offers insights to hospitals and pharma
Applying big data analytics to patient records, OM1 offers insights to hospitals and pharma – TechCrunchOM1, a big-data analytics company for the healthcare industry, has raised $50 million in its latest round of financing to expand its sales and marketing and product dev...continued
3 minutes read
Alexie
@Alexie -
over 3 years ago
5 questions startups should consider before making their first marketing hire
Your first marketer will have an outsized impact on team dynamics as well as the overall strategic direction of the brand, product and company.
6 minutes read
Hank
@Hank -
5 months ago
Athlete marketing is booming with the evolution of NIL and creating new career paths
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make money from their name, image, and likeness.
5 minutes read
Erik
@Erik -
9 months ago
The price of your favorite fast food is about to become a giant guessing game
Wendy's says it's implementing Uber-like surge pricing in 2025, sparking outrage from consumers. But this might just be a marketing flop.
6 minutes read