Smith Publicity
@smithpublicity
12 posts
Joined on 13 Dec 2023
Smith Publicity
@smithpublicity -
3 months ago
Media Trainers Help Authors Ace Interviews
Not everyone is naturally comfortable with public speaking or appearing on camera. For most people, effective communication in interviews or media appearances requires training and practice. If you're an author committed to book marketing, investing in media training coul...continued
2 minutes read
Smith Publicity
@smithpublicity -
4 months ago
Promoting Your Book: PR vs. Advertising
Advertising and publicity are often confused, especially by individuals outside the publishing industry and new authors. While they both fall under the broad category of marketing, there are crucial distinctions between book publicity (also known as PR) and buying ads. Th...continued
2 minutes read
Smith Publicity
@smithpublicity -
6 months ago
How to Use a Book for Business PR
Writing a successful book takes time and dedication, and when you choose to self-publish, there are responsibilities to consider beyond being the author. However, learning how to market books is essential once you've navigated the writing process. Many astute business own...continued
2 minutes read
Smith Publicity
@smithpublicity -
9 months ago
Is Book Marketing with No Social Media Possible?
For anyone following the current conventional wisdom about how to market books, you'll nearly always see recommendations about social media. Therefore, it begs the question about whether social media is an imperative. Most publishing industry insiders answer yes, with onl...continued
3 minutes read
Smith Publicity
@smithpublicity -
9 months ago
The Realities and Opportunities of Online Book PR
Among all the topics currently researched about how to market a book, online publicity is often at the top of the list. Authors and publishers are interested because it's accessible to anyone and appears free (or low cost) compared to other methods. Like anything else, it...continued
3 minutes read
Smith Publicity
@smithpublicity -
9 months ago
Media Coverage Powers Book PR
Can you effectively promote a book only online and predominately through social media? It's a question most self-published authors and book marketing services experts answer. It depends. If you're an established celebrity with a huge following (hundreds of thousands or mi...continued
2 minutes read
Smith Publicity
@smithpublicity -
10 months ago
Win Over Bloggers to Promote Your Book
There might have been a time when blogs struggled to gain respect, but those days are fading faster each year. Anyone looking into how to market a book will quickly see the value of blogs that reach increasingly larger audiences. If the internet has taught us one thing, i...continued
2 minutes read
Smith Publicity
@smithpublicity -
10 months ago
Do You Need eBooks and Audiobooks?
Self-publishing a book requires you to make many decisions, including whether to stay print-only or offer your work in alternate formats. There is a case to be made for eBooks and audio books, as you may have already discovered when researching how to market a book. Each ...continued
3 minutes read
Smith Publicity
@smithpublicity -
10 months ago
Content Preparation for Self-Published Authors
Writers who work with traditional publishers benefit from many content preparation services for their books. They come from the in-house departments. If you will self-publish your work, finding out how to market a book includes understanding each function. In today's supe...continued
3 minutes read
Smith Publicity
@smithpublicity -
11 months ago
Pick a Media Friendly Genre, Sell More Books
Authors write book publicity for more reasons than it's possible to list. But for those who want to earn income and go with a safe bet, some nonfiction genres are appealing. Self-help, personal finance, cooking or dieting, and fitness are among potential book topics that ...continued
3 minutes read
Smith Publicity
@smithpublicity -
11 months ago
Why the Back Cover of Your Book Matters
\In the broader world of book marketing, one of the more important opportunities lies on the back cover. If that sounds surprising, don't underestimate the value of your book's back cover blurb. If you're a first-time author self-publishing your work, do some research and...continued
3 minutes read
Smith Publicity
@smithpublicity -
12 months ago
The Latest on Blog-Powered Book PR
]If you ask book marketing pros today about blogs, nearly all will tell you bloggers can help promote books. One of the best things is the high level of engagement most people have with the blogs they follow. The close rapport bloggers have with their audiences means that...continued
2 minutes read